Company Should Listed In Search Engine

I'm trying to get my boss to list our company in the masterseek global search engine. MasterSeek is a website provides quick and free search of company services. They have the information of company profiles, contact detail and descriptions of products and services from more then 45 million companies in 75 countries. They offer free listed for the first year, I really think that boss should go for it. And continue to get update and listed after the first year.