Best Current Account

I wonder where could I find the benefit of Bank Accounts like what alliance-leicester.co.uk website offers? alliance-leicester.co.uk was awarded the “Best Current Account Provider” award in 2006. I just back from their website and got impress with their high interest rate. Their premium direct Current Account is offering 6.5% AER interest until 31.07.2008 on balances up to £2,500, 0.10% (variable) on balances over £2,500. I really can't find here.

Will this the reason their attracting so many user to open current account in them? This was their best Current Account 2006 named by UK's best selling personal finance magazine. Of cause you need to really provided good feature account and services then only will let others people response you with such nice name, isn't it?

If our company can use the bank account just like what A&L offering, I'm sure our company will able to save lots of money on interest rate. Especially save more on the overdraft amount that we use. Usually we have to pay high interest on those overdraft amount. Sometimes it really cost more then we earn! But we have no choice to use it because of short of cash flow. Anyone can recommend a better current account then A&L? if yes, please let me know.